Chapter One An Introduction that Defines Tourism Marketing Concepts Marketing in tourism refers to the strategic promotion of destinations as well as travel-associated services that help in attracting visitors as well as ensuring financial development. On that account, this report aims to develop a detailed understanding of areas of tourism marketing in the context of a real organisation. Hence, the overview of British Airways will be delivered here. The internal capabilities of the firm as well as the competitive situation of the company through models will also be showcased in this blog report.